Where Color Theory Meets Real Design

We started IdeaDeep because too many designers were struggling with color choices that looked amateur. Our approach focuses on the psychology behind effective color combinations.

Built from Frustration with Generic Design Education

Back in 2023, we noticed something troubling. Design students were graduating with beautiful portfolios that somehow felt lifeless. The colors were technically correct but emotionally flat.

That's when we realized the problem wasn't technical skill—it was understanding how colors actually affect people. Most programs teach the color wheel but skip the part about cultural associations, emotional triggers, and accessibility considerations.

We decided to focus exclusively on bridging that gap. Not another general design course, but something specifically built around the psychology and practical application of color in digital spaces.

Abstract color study showing emotional impact of different color combinations

What We Actually Focus On

Instead of trying to cover everything, we went deep on the areas where most designers struggle with color decisions.

Cultural Color Context

Understanding how the same color palette reads completely differently across cultures. Essential for Taiwan's diverse digital market.

Accessibility Beyond Compliance

Moving past just meeting contrast ratios to creating genuinely inclusive color experiences for all users.

Psychology-Driven Palettes

Learning why certain color combinations create trust while others trigger anxiety, based on actual research rather than design trends.

Color harmony examples in modern web interfaces

Contrast testing and accessibility color examples

Cultural color meaning variations across different regions

Why Our Approach Works

We work with actual client projects, not theoretical exercises

Focus on Taiwan market context while teaching universal principles

Small cohorts mean individual feedback on your specific color challenges

Post-course support through our alumni network for ongoing questions

Industry connections with local agencies who value proper color education

The People Behind IdeaDeep

We're a small team focused on practical color education rather than academic theory.

Linnea Karlsson

Design Education Director

Spent five years at Taiwanese agencies watching designers struggle with color decisions. Started developing our curriculum after realizing most design education skips the practical psychology part.

Casper Virtanen

Color Theory Instructor

Background in cognitive psychology and visual perception research. Focuses on teaching the "why" behind effective color combinations rather than just the technical rules.

How We Think About Color Education

Context Over Rules

Color theory rules are starting points, not absolute truths. We teach you to evaluate what works for your specific audience and cultural context.

Psychology Over Trends

Understanding why certain colors create specific emotional responses is more valuable than following current design trends that change every season.

Practical Over Perfect

Better to create color palettes that actually work for real users than theoretically perfect combinations that fail in practice.

Individual Over Generic

Every student brings different challenges and goals. Our small class sizes let us address your specific color struggles rather than generic advice.